The iconic Converse Chuck Taylor All Star shoes has been redesigned after 98 years, but in a good way.
Since its debut in 1917, the Chuck Taylor All Star has become a symbol of creativity and self-expression by different types of people- fans, artists and even musicians. The iconic pair was originally designed for basketball players, it was Converse’s attempt to capture the basketball market during that time. A basketball player and a shoe salesman for Converse, Chuck Taylor, has worked to improve the shoe design and eventually became the product’s spokeperson in 1920s.
After 98 years, Converse Inc. debuts the all new Converse Chuck Taylor All Star II, which still boast the iconic silhouette of Chuck Taylor All Star but overflowing with innovative Nike Lunarlon technology.
“The Chuck Taylor All Star is one of the most legendary and iconic sneakers of all time,” said Jim Calhoun, Converse President and CEO. “The launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.”
The Converse Chuck Taylor All Star II delivers:
Nike Lunarlon sock liner for superior full foot cushioning and arch support
Foam padded collar and non-slip gusseted tongue for 360-degree comfort
A perforated micro suede liner, for breathability during extended periods of wear
Constructed from durable premium canvas, the exterior of the Chuck Taylor All Star II elevates the sneaker’s most recognizable features with premium details including:
A fully embroidered All Star patch
On-trend high foxing
Monochrome matte eyelets
“The Converse Chuck Taylor All Star II is a sneaker that started with one simple notion: obsession,” said Richard Copcutt, VicePresident/General Manager of Converse All Star. “We listened and took it to heart that people love their Chucks and want sneakers that are built to enable them to do more. The Chuck II is the full expression of this consumer obsession, staying true to the DNA of the original.”
The new Converse Chuck Taylor All Star II is now available at all Converse retail stores in Cebu and nationwide for a suggested retail price of Php3900 for ox and hi-top. It will be available in Black, White, Red and Blue colors. You may also purchase online at the Converse website.
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