Make Your Own Havaianas 2012 Preview

Last August 1, I was lucky enough to be invited during the special preview of Make Your Own Havaianas 2012. Havaianas is celebrating its 50th year thus making this Make Your Own Havaianas the most special yet. An exhibit of the Havaianas brand’s history was featured at the event and made for an interesting walk through as the brand’s exciting journey was revealed from its origins in Brazil in 1962 to the present day. This was also depicted through an amazing moving live sand art performance by award winning sand artist Joseph Erwin Valerio that left everyone in awe.

A.L. Amizade's Leanne Florendo and Aimil Sarmiento toast to 50 Years of Havaianas
A.L. Amizade’s Leanne Florendo and Aimil Sarmiento toast to 50 Years of Havaianas

A.L. Amizade’s Leanne Florendo and Aimil Sarmiento who are responsible for bringing Havaianas to Cebu and the rest of Central and Eastern Visayas took to the stage along with the rest of their team to toast Havaianas’ golden anniversary amidst cheers and a burst of confetti.

It was a festive atmosphere and the attendance of notable personalities and Havaianaticos added to the colorful vibe.

Mark Monta, Rabsin dela Cruz, myself, Mac Bergantin, Vanessa East
Mark Monta, Rabsin dela Cruz, myself, Mac Bergantin, Vanessa East
Kryz Uy, Gillian Uang, Neil San Pedro, Paolo Berdin and Roni Yu
Kryz Uy, Gillian Uang, Neil San Pedro, Paolo Berdin and Roni Yu
Doyzkie Buenaviaje, Mark Monta, Dominic Sy, Vanessa East, Rabsin dela Cruz, Mac Bergantin
Doyzkie Buenaviaje, Mark Monta, Dominic Sy, Vanessa East, Rabsin dela Cruz, Mac Bergantin

Pins featured this year were reminiscent of the brand’s heritage- 1962, Brasilpinas, soccer ball as well as pins that express a person’s individuality- Crystal, Aviators, Gold heart, butterfly, letter pins which were used to spell names for a truly personalized pair, macaw. The commemorative Estampas soles was highly coveted as it was made especially for Make Your Own Havaianas Philippines. It has a special stamp, in gold markings this year on the chocolate brown and white soles to depict Havaianas history such as “1962”, the year Havaianas was born in Brazil.

View the hashtag #myohcebu2012 on Twitter and Instagram to see how Cebu made their own Havaianas’ this year.

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