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Philippine Street Fashion Blog

Fashion House of Maria Elena

Philippine Street Fashion January 31, 2012 Events No Comments

Maria Elena, a well known fashion ramp model in Cebu and has been with the first and second BENCH Fashion Show in Cebu. You might be familiar with her face because of all the covers and fashion editorial features that she got.

However, Maria Elena will not just be a name of an  iconic Cebuana model, it will be a name of a new Designer here in Cebu. Yes, a new designer, Maria Elena, will be showing off her amazing collection and will be unveiling the Fashion House of Maria Elena.

Check out some of her designs that she herself wore:

Maria Elena Design 1Maria Elena Design 2

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MARIA ELENA is a dreamer. Discovered as a fashion model in the middle of daydreaming while browsing through a biography of Coco Chanel at a bookstore in one of our malls here in Cebu, Maria Elena has always a soft spot for styling. While most girls her age back then would be naturally attracted to the glamorous world of fashion, Maria Elena was more fascinated in the amount of work that went behind the scene, specifically on the creative process for every piece of dress.

“I knew modelling is just a phase,” she kept reminding herself. So, she opt to have a fall back after then, but even when she already got married and having been blessed with kids, she’d still get calls from agents to do this and that runway shows.

Casts in the first and second BENCH fashion show in Cebu, Maria Elena has graced many covers, if not fashion editorials, in Cebu’s glossies and dailies. Her love for fashion is such that it has become part of who she truly is. However, she opted to stay largely behind the scenes. In fact, for close to a decade now, she has been one of the silent owners of a retail store that specializes in a good buy in terms of a nice wardrobe on a shoestring.

It took the landmark Indian movie, 3 Idiots, that got her pondering: “I learned a very important lesson in that film: to make your passion your profession”, she shares. So much so that she took it upon herself to learn the rudiments of dressmaking, and eventually, design on her own.

With a little help from her friends and a very supportive better-half, she has decided to embark on a great adventure: to open her oen fashion house. it’s a dream come true.

Come on February 8, she’ll open her heart for everyone to see her art: The unveiling of the FASHION HOUSE of MARIA ELENA at the Country Club. She’l feature a complete collection of wardrobe – from casual chic to power suits to LBDs to haute couture…and her atelier located near Carmelite sisters will be opened to the public.

If there’s one thing that keeps her going, it is this: “Dream what you want to dream, go where you want to go, be what you want to be. Because you have only one life and one chance to do all the things you want to do.”

And just like the game “Maria Went To Town”, Maria Elena, the designer, will certainly wow the discriminating taste of the Cebuanos with her trademark style and silhouette, fresh spin to classics, a tribute to all things bright and beautiful, where sweet dreams are said made of these.

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Event Photos

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PhilippineStreetFashion.com is the newest and the hippest fashion blog (website) that showcases Pinoy Fashionistas on the Streets, Malls, Events, Offices and everywhere else. Whether your in Luzon, Visayas or Mindanao, PSF will find you!

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